Alba is a delightful small town renowned for its gastronomy, including its white truffles (tartufi bianchi) and wines. The lively Via Vittorio Emanuele II is lined with 18C and 19C palazzi, while the town's beautiful Chiesa della Maddalena (18C) is home to fine frescoes and the cathedral to superbly carved inlaid Renaissance choir stalls. Finally, chocolate-lovers will be interested to know that the Ferrero factory, which produces the famous Nutella, is situated a short distance from the town centre.
Every autumn during truffle season, the Piedmont city of Alba holds a truffle fair that captivates connoisseurs throughout the world. The ambient effervescence reaches its peak when the world’s premier white truffle auction is held.